How to Make One Crore Using Digital Marketing.
This write up is a part of an interesting assignment of my internship program with Digital Deepak.
We had our second class last weekend. Digital Deepak discussed the fundamentals of marketing which I would like to summarize in this guide.
Just have a look at the outline of what we will be going through together.
“How to make 1 crore rupees? “
Finding your niche
Traditional Marketing vs Digital Marketing
What is integrated Digital Marketing?
CATT Marketing Funnel
How to create Personal branding?
- How much amount of money you want to earn?
- What is the time period within which you want to earn that money
- Finally, how will you earn that money?
“How to make 1 crore rupees? “
Making 1 Crore sounds like a lot of money if you’ve never earned high figures before. You’ve all dreamed of becoming successful, of being so rich. Well… it’s all about positioning and how valuable you are to the marketplace. If the marketplace thinks you deserve 1 crore or more, it will, in turn, give you that amount.
A couple of ways -
- Sell products worth Rs. 100 to 1 Lakh customers.
- Sell products worth Rs. 1000 to 10,000 customers.
- Sell products worth Rs. 10,000 to 1000 customers.
- Sell products worth Rs. 1 Lakh to 100 customers.
Here are two examples -
- A business coach can charge Rs. 50 thousand for his seminar and sell it to a room full of 100 people and conduct a seminar twice every month.
- A real estate broker could sell 10 properties worth 2–3 crores and earn Rs. 10 lakhs as commission from each property.
Similarly, you will need to come up with your own products or services based on your skill.
Now, all you need to do is figure out, “what to sell” and “how to sell.”
Making 1 crore is easy if you can convince people to pay you. To make 1 crore you want to earn 3 lakh per month on average for 3 years. O Ohhh! This is the average annual salary of an Indian. I’m hearing your lots of questions, read this post completely to know the answer.
What can I do to make money? Most people don’t make money because they want to make money. Most people make money because they’re solving a problem. So instead, what I would recommend to you is figure out what you’re passionate about. What problems are you facing in that sector you’re passionate about, and other people facing in it. Go and solve those problems. If you do that, and you put a business around it, eventually you’ll do well.
Finding your niche
The selection of niche is all about the combination of talent, market, and passion. Test your passion, Figure out if there’s a market for your niche. Narrow down your niche. Check out the competition for yourself.
The story of the founder of Housing.com, Rahul Yadav. Like most of the youngsters who belong to a middle-class family, Yadav too had a target to settle down with a decent college and then a good job. But life had different plans for Yadav and this is why even after joining IIT Bombay in the year 2007 he could not fit in there.
Although Yadav enrolled himself to study metallurgy he figured out that this department was not his final destination. While in college he built an online question bank with the name Exambaba.com, for the students of engineering which provided them with the old question papers of IIT Bombay. His interest in computers led him to drop his college and enter into the world of entrepreneurship.
Housing.com amassed the funding of more than $150 million in the year 2014 and set itself as one of the established firms in the market. He has given up all of his personal shares worth Rs 150–200 crore to all the 2,251 employees of Housing.com.
What Is Marketing?
Should my business need marketing?
Does my business need Digital Marketing?
How digital marketing is so effective when it comes to other marketing tactics?
Let’s face it, to the average business person, marketing equals promotion.
Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it.
Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account.
Marketing, too many business people, is simply selling at a larger scale.
The reality is that marketing sits at the intersection of the business and the customer — the great arbiter of the self-interests of the business and the needs of the buyer.
Traditional Marketing vs Digital Marketing
What is Traditional?
Traditional marketing is nothing new as it’s a form of marketing that we have been exposed to at one point or another. It is a convenient mode of marketing that helps to reach out to a semi-targeted audience with various offline advertising and promotional methods.
Traditional marketing is a type of marketing that is hard to ignore and includes the traditional ads we encounter daily. Many of the common and most tried offline marketing tactics come under the following five major categories:
- Print (magazines, newspapers, etc.)
- Broadcast (TV, radio, etc.)
- Direct Mail (catalogs, postcards, etc.)
- Telephone (telemarketing, SMS marketing, etc.)
- Outdoor (billboards, flyers, etc.)
Traditional marketing may have evolved over the past few decades, but the fundamental aspects remain the same. The selling techniques that we use today heavily rely on the infamous four P’s of marketing: product, price, place, and promotion.
Every successful business knows how integral it is to create a proper sales funnel. By leveraging the four P’s of marketing, a business can lead its prospects and customers through any sales funnel and see favorable results.
What is Digital?
Digital marketing or online marketing refers to the marketed related work that a business does through the Internet or an electronic device such as a mobile phone. Any business (regardless of its size) can leverage digital marketing to reach out to their target market, connect with prospects, and convert more of them into customers/clients. Everything from search engine marketing to Facebook marketing comes under digital marketing.
The reason why digital marketing is crucial for a business today is that the Internet is becoming one of the most used tools. More and more people are logging on the web to carry out their day to day activities, which includes purchasing goods and services.
If you look at the past decade you’ll see that online marketing has grown exponentially. So when it comes to digital marketing vs traditional marketing, it’s clear that that digital as a definite edge.
Successful marketing requires a business to connect to prospects and customers in the best possible way so that there is an actual return on the investment. Given the fact that a large majority of people (especially the Millenials) are spending their time on the Internet, it makes sense for you, as a business, to connect to them on it.
As technology grows and the new digital ideas are brought to life, the digital marketing world grows with it. One of the reasons why it continues to deliver results is because it is a form of inbound marketing. This means, instead of you going out there to find people, they find you. Whether it is running an advertisement on Google or creating marketing related content for your blog, it’s all about attracting your target audience and spreading awareness.
The idea is to get out there and gain exposure. Because the more people know about your website, your brand and the products you sell, the more familiar they become with your agenda. This eventually leads to close relationships or bonding that is developed based on trust.
Being a business, the Internet offers you a way to build an authority in your niche and grow your online presence like never before.
What is Integrated Digital Marketing?
Integrated Digital Marketing encompasses the idea of creating a unique form of expression that’s easy to identify in all of the channels your customer uses.
It’s like using a single language to speak in different situations.
That means it’s a strategy that blends all your marketing tactics. Then, each campaign and approach complement the other, creating a consistent image on the mind of the users and tracing a journey for them to go on.
By being consistent, you can become memorable to your audience.
But integrated Digital Marketing also means having a well-structured and well-defined marketing plan.
That includes taking care of the online presence by managing different channels of the digital world.
It involves making sure your organization is on the web, where your customer already is.
All those efforts should point in one direction only and express the same image to the mind of the users.
Unifying all the channels
We can understand this concept by looking at the idea of a digital picture.
What is a picture? Just a set of pixels that work together to make us believe we see some specific form.
Those pixels apart don’t make much sense, but when they gather, we get the proper meaning.
Then, communication happens.
That’s the same with your Digital Marketing.
If you develop a method to unify all those channels, creating the same experience to the audience, your marketing works as a whole and makes more sense to prospects.
Thus, people will go from one touchpoint to another without noticing the difference.
They will go smoothly through the journey without any interruption.
So, to summarize what we’re saying: integrated Digital Marketing is about creating a plan to make sure you’re using digital media and to make sure you’re using it the right way.
Those means of communications include the 3 types of digital media :
- paid media (paid advertising);
- earned media (organic search obtained with a website or a blog);
- owned media (Social Media, Email, and others).
CATT Marketing Funnel
Wealth = n^CATT
Let me explain it -
[n] Niche: Define your niche, your one interest which has a market too to monetize. Your success and wealth depend on the niche you have selected. So do it very carefully.
Now, what is CATT?
C- Content (Create the content on your niche to teach or enlighten people with your knowledge. Content can be created through Blog Posts, Videos, Webinars, Newsletters, etc.)
A- Attention (Drive audience to your Content using your network, social media, emails, SEO, Paid Ads, etc.)
T- Trust (Build Trust with your audience by listening to them, understand their needs, answer their queries, use Marketing Automation, Build credibility, Retarget your audience)
T- Transaction (Once you have a loyal audience, convert them into customers with natural sales methods).
This is a winning formula. I am sure you also agree with me now but accumulating wealth is not a one-time activity. One needs to complement this Wealth formula with a strong marketing activity in place to get maximum results.
How to create Personal branding?
A personal brand is a market for yourself. There is a process to be followed to establish marketing for yourself.
It all starts with learning, a successful Person never quite learns. This growth hack is called MassTrust. If you follow these steps, then success will automatically knock your door. Imagine when you are talking to the masses about your journey from Learning, blogging, consult to a successful startup, people feel that you one of them, and your journey helps people to get inspired, drive them to take action, build trust and brand for you.
Conclusion:
You don’t need money to start a business! You are the business in the beginning. This is one of those things that stop people from starting out. They all think you need a ton of money to get started. Something most people don’t realize when starting a business, it’s the amount of work and sacrifices which are needed to turn this into a success.
It doesn’t take long to realize that instead of working 8 hours per day, you’re now working 16-hour days, every day, including the weekends. Yes, creating a successful company leads to a way better life than you could have otherwise experienced, but those rewards don’t come for free.
Learn
Take Action
And enjoy the ride
P.S. You’re just one DECISION away…
95% of the people who read this article will do NOTHING.
Do you want to be part of the 5% who live an extraordinary life?
So, good advice: don’t do like 95% of the population….
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